Wednesday, April 18, 2007

Peninsula Press Club: Chronicle's front page shocker -- an ad

Chronicle's front page shocker -- an ad

Perhaps the most shocking thing on the front page of today's (April 18) Chronicle was an ad -- the paper's first on the front in modern times. The Chron sold a space measuring 6 inches across and 5 inches deep to PG&E, which used it for its "Green is ..." campaign. On page 2, the Chron printed a note from publisher Frank Vega that said:

Today, The Chronicle begins publishing front page ads. Our advertisers recognize the value of The Chronicle brand, our audience and the priority of delivering key messages to you, our reader. In the recent past, newspapers such as the Wall Street Journal, the New York Times and USA Today have all announced their willingness to accept advertising in prominent positions. The Chronicle is committed to delivering to you important news, information and advertising in a variety of new and engaging ways.

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