Here is a possibly not-so-imaginary conversation between the Chicago toadies -- L.A. Times publisher David Hiller and editor James O'Shea, in wake of Hiller's announcement of plans to put ads on Page 1 of all Tribune newspapers, including the Times.
Hiller: James, that was great. The old carrot and stick. I announce the ads, and you denounce them. That will certainly fool the newsroom.
O'Shea: I don't know. I think they may be catching on to us.
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Take Back the Times: Conversation Between Hiller And O'Shea, (Satire)