Los Angeles Times Uses Billboards To Lure Subscribers; NBC Learns That Online Ads Are Stickier Than Television Counterparts; DoubleClick Opens Up Network To Hi-Def Ads; Online Ad Types Can Be More Annoying Than Instructive.
The blog was started to talk about issues impacting the pressroom both positively and negatively. The views expressed here are not of the LA Times, but of each individual's opinion. The Pressmen's Club is composed of men and women who have printed the paper for twenty years or more. Semi-annual dinners are held in March and October. See Ed Padgett for more information.