Tuesday, April 29, 2008
I'm beginning to think more of Rupert Murdoch. He invests in his newspapers. He builds them up, rather than tears them down. The proof this week is two fold: First, there's the report that the Wall Street Journal, which Murdoch recently purchased, is one of the few American newspapers actually up in daily circulation over the last six months -- to 2,069,000, a gain of 0.4%. Second is the news that the Journal is adding four pages a day of international news.
The Journal, under Murdoch, is giving the readers more, and may be winning the competitive fight with the New York Times, which is down 3.9% in circulation to 1,077,000.
Now contrast the Journal with the Los Angeles Times. LAT circulation losses are consistent. Its situation is worsening, as the evil Tribune Co., the owners and their appointees cut the paper further and further back, losing the most able reporters and editors. They give the readers less all the time, so naturally they attract fewer readers. Circulation is down almost 40% since Tribune bought the paper in 2000. The latest figures show, it has sunk to 773,000 daily and 1,101,000 Sundays.
Continue reading Ken Reich by clicking on the link below:
Take Back the Times: Tale Of Two Newspapers: WSJ and L.A. Times