Tuesday, January 20, 2009
Tribune Interactive Names Ellen Glassberg Vice President/Classified and Telesales Business Development
CHICAGO, January 19, 2009 -- Tribune Interactive today announced the appointment of Ellen Glassberg as vice president/classified and telesales business development, responsible for the sales and development of all classified advertising and for leading telesales efforts across the company. Glassberg was formerly director/recruitment and call center sales for the Chicago Tribune Media Group and has been with the Chicago Tribune since October 2000.
"Winning in classifieds is critical to Tribune’s success -- it is one of our largest advertising categories -- and Ellen is the right person to lead our efforts in this very competitive area," said Carolyn Gilbert, executive vice president/inside sales for Tribune Interactive. "Ellen’s combination of intelligence, expertise and experience are unsurpassed in the industry. We have every confidence in Ellen and we’ll throw every available resource behind her and her team."
Glassberg has more than ten years of experience working in classified advertising and telesales. During the course of her career at Chicago Tribune, she took the lead on reinventing the presentation of job listings and retooled Chicago Tribune’s recruitment advertising offerings to fully integrate the online and print job search experience. In July 2008, Glassberg and her team introduced a new SMS-based classifieds system called "QuickText," which allows job-seekers to receive detailed job listings instantly on their mobile phone.
"So-called ‘traditional’ classifieds don’t exist anymore and seekers of this information are turning to new media and new forms of interaction to get it," said Glassberg. "To grow and keep our shoppers, seekers, and users we need to continuously deliver results through our online, mobile, print and broadcast products. The growth potential for digital classifieds is huge."
Glassberg also announced the appointments of Kurt Mueller as TI’s senior director/classified advertising and business development, and Michael Liu as TI’s senior director/classified strategy and operations. Both appointments are effective immediately.