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Wednesday, October 28, 2009

Los Angeles Times Still padding Circulation?


Los Angeles Times press operator Mike Carlson sent this over this morning and you might find it interesting.


Publishers

David Laventhol 1989-1994

Richard Schlosberg III 1994-1997

Mark H. Willes 1997-1999

Kathryn M. Downing 1999-2000

John P. Puerner 2000-2005

Jeffrey M. Johnson 2005-2006

David D. Hiller 2006-2008

Eddy W. Hartenstein 2008-



1990-#1 daily metropolitan newspaper in the country.

1,225,189 daily 1,514,096 Sunday



Circulation

1/1994-1,138,353 daily 1,521,197 Sunday

3/2002- 985,798 daily 1,394,544 Sunday

9/2003- 955,211 daily 1,379,258 Sunday

3/2004- 983,727 daily 1,392,672 Sunday*

9/2004- 902,164 daily 1,292,274 Sunday

9/2005- 869,819 daily 1,247,569 Sunday

9/2006- 775,766 daily 1,172,005 Sunday

3/2007- 815,723 daily 1,173,096 Sunday**

3/2008- 773,884 daily 1,101,981 Sunday

9/2008- 739,147 daily 1,055,076 Sunday

3/2009- 723,181 daily 1,019,388 Sunday

9/2009- 657,467 daily 983,702 Sunday***



*Tribune circulation scandal

Some of Tribune’s newspapers were found guilty of padding their circulation numbers and an audit was going to be taken on other newspapers. As you can see, the Los Angeles Times’ circulation dropped dramatically after that. We were told that “freebie’s” would no longer count as circulation.



**Times manipulating circulation numbers again

The Times is counting “freebies” again, this time with a twist. Paid customers who have partial subscriptions for the week are receiving “freebies” on other days.



***Note: 10/24/09 1st Sunday-Bulldog total printed was 949,762

Are we still padding the circulation numbers? A difference of 33,940!

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