Tuesday, November 15, 2011

Q. & A. With a Newspaperman Who Thinks Print Is Overrated


By DAVID CARR

NYT: When you look over the hill in the newspaper industry, what do you see?

Paton: I think you’re going to see a couple things. I think you’re going to see a steady, for the next five years, a steady 5 to 7 percent decline in print advertising. After that, you’re going to see probably a flattening out and down less, about 1 or 2 percent a year, because things are happening that are making that a better proposition than the past: There’s print subscriptions now and there’s digital subscriptions, whether it’s an e-edition or iPad, so that is new revenue and could grow to be meaningful.

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Q. & A. With a Newspaperman Who Thinks Print Is Overrated

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