From: Nagel, Bill
Sent: Tuesday, May 01, 2012 08:09 AM
Subject: Circulation Update
Twice a year, newspapers report their circulation results to the Audit
Bureau of Circulations (ABC). This morning the ABC released circulation
results for the six months ending March 2012.
The Times reported total circulation of 616,575 Daily and 952,761 Sunday
for this period, an increase of 1.9% Daily and 0.4% Sunday compared to
Our Daily circulation results, which now reflect inclusion of Hoy,
showed The Times’ largest reported increase in more than a decade. Our
total Sunday circulation was up for the third consecutive ABC Statement
and reached the highest level reported since September 2009.
Much of our performance was driven by demand for our digital products,
especially apps on Android and Apple platforms. Electronic circulation
has grown to approximately 100,000 copies Daily and Sunday, and now
represents 16% of Daily and 11% of Sunday circulation.
Over the past several months, we have refined our marketing efforts to
highlight the value of The Times. These efforts include launching a
comprehensive membership program and pay-based access to latimes.com. As
Kathy Thomson recently announced, this membership program is off to a
great start with strong customer acceptance and thousands of new
While ABC’s reports don’t provide a complete picture of readership, they
do illustrate the evolution of consumer media consumption and our
integrated media product strategy. Our March numbers reflect the
initiatives we’ve undertaken to reinforce the value of our print
products and expand our digital offerings.
These are results in which we can all take pride.
SOURCE: Kevin Roderick