Newspaper digital audience springs forward to 176 million

Newspaper digital audience springs forward to 176 million

BY JIM CONAGHAN, NAA VICE PRESIDENT OF RESEARCH & INDUSTRY ANALYSIS

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Key Facts

The digital audience engaged with newspaper content reached a new peak in March 2015, totaling 176 million adult unique visitors. The count is a 10% increase from the 161 million unique visitors measured by comScore in March 2014.

The latest data also revealed:

— Those who use only mobile devices, rather than desktop or laptops, to consume newspaper digital content increased 53% in March 2015 from the same month a year ago, to 71 million adult unique visitors.

— Newspaper digital content net reach was highest for women age 25-34 and 35-44, at 92% for both groups.

— The newspaper digital audience was slightly younger than the overall Internet audience, with 56% of the unique visitors for newspaper digital under the age of 45 compared to 53% of the total Internet audience.