Monday, June 01, 2015

Circulation revenue passes ad revenue for first time

"For 2014, circulation generated $92 billion compared to $87 billion for advertising according to a world press trends survey released as WAN-IFRA begins its annual World Congress meeting in Washington."
“' The basic assumption of the news business model — the subsidy that advertisers have long provided to news content — is gone…,' Larry Kilman, secretary-general of WAN-IFRA, commented in a release."
"Despite strong growth in digital subscriptions and advertising, print still provides 93 percent of revenues."
"A total of 2.7 billion people read newspapers in print and another 770 million on desktop digital platforms. "
"A breakdown of average daily time spent with various media:
Smartphone — 97 minutes.
Tablet — 37 minutes.
Television — 81 minutes.
Desktop — 70 minutes.
Radio — 44 minutes.
Print — 33 minutes."

- Brett Levy

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