Tuesday, March 07, 2017
Reportory personalizes email newsletters: The email newsletter platform, popular in the 1990s, is having a major resurgence. In a recent study by Pew Research Center, 15 percent of readers consistently consume news through emails. And about half of those are very loyal to that pathway. Indeed, most news consumers — 65 percent, according to the Pew study, are loyal to a specific way of receiving online news.