Saturday, July 08, 2017

Toronto Star pulls plug on app

Toronto Star pulls plug on app: “The decision was made after an in-depth review of options for apps operating on mobile devices and tablets,” said John Boynton, president of Torstar Corp., in a memo to staff. “While Toronto Star Touch is an editorial success and has developed a loyal audience since its launch in 2015, the overall numbers of readers and advertising volumes are significantly lower than what the company had forecast and than what are required to make it a commercial success.”

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