Tuesday, March 06, 2018

Facebook launches local subscriptions accelerator

Facebook launches local subscriptions accelerator: The program will work with 10 to 15 metro news organizations to find strategies that help publishers build digital customer acquisitions on and off Facebook, the company says. Facebook has tapped digital media consultant Tim Griggs, a former New York Times executive, to helm the program's curriculum, focused on understanding digital audiences and building marketing plans for digital subscriber acquisition.

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