Tecnavia launching new digital ad network

Tecnavia is launching the Tecnavia Ad Network (TAN), a new service for Tecnavia clients.

TAN provides publishers with select digital ads for placement in their Tecnavia print replica e-editions and 2-in-One Total Media Apps, the company says. TAN is an opportunity for publishers to generate ad revenue without adding additional ad sales or marketing resources by taking advantage of ad impressions already available, according to the company.

“TAN supplies curated, quality national and regional display advertisements to run in the various digital ad positions available in Tecnavia’s eEdition and Total Media Apps,” said Diane Amato, vice president of sales at Tecnavia. “Publishers may combine locally sold ads with TAN ads for flexibility and maximize impressions.”

Rates paid to publishers from TAN are “more than competitive,” according to the company. Tecnavia has a client base of some 2,000 publications. TAN is running now as a pilot.

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