Mediaferry, a cloud-based marketing workflow management system from Express KCS, has added native audio file proofing to its latest release, according to the company.
All MediaFerry users will be able to upload, share, review and approve audio files, such as MP3, AAC and WAV.
This adds audio to the existing proofing functionality that supports digital ads, video and print, allowing creatives to efficiently manage content proofing and approval with their team, according to the company.
The system will also allow users to mark comments in the audio/video timeline, making it easy for both reviewer and the production team to track comments and revisions, the company says.
MediaFerry allows marketing and creative teams to collaborate with ordering, creation, tracking, proofing, approving and distribution of content across print, digital and video channels.
Express KCS employs 350 people across its production centers in India. It has a U.S. office in Connecticut.
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