Gannett’s USA Today Network is launching LOCALiQ, a
digital marketing and advertising service, USA Today reported.
“LOCALiQ Grader technology
will bring sophisticated data intelligence tools to local businesses, helping
them enhance and track their online presence – across Facebook, Google and
other search and online sites – and compare it to the competition,” according
to USA Today.
The service
can bundle the online advertising and marketing tools with offline advertising
solutions such as newspaper and mailers, the paper said.
"Through
our company’s history, we have gained a strong understanding of local marketing
and with LOCALiQ, we are bringing together all of our assets to make a real
difference for local businesses,” said Sharon Rowlands, president of USA Today
Network Marketing Solutions and CEO of ReachLocal.
Gannett has
grown its marketing offerings recently with the purchases of marketing
firm ReachLocal, location and reputation management software company SweetIQ,
and cloud-based software-as-a-service (SaaS) solutions company WordStream.
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