Monday, October 22, 2018

Local Media Consortium partners with Klangoo A.I.


Klangoo, a New Jersey-based artificial intelligence (AI) company and the developer of natural language processing tools and services, has announced a new partnership with the Local Media Consortium. 
Klangoo’s Magnet product is designed to improve audience acquisition and engagement and provide better analytical understanding of audiences for publishers, according to a release from the company.
Magnet’s NLP-based Personalized Email service, automated creation of Topic Pages, and Follow Story/Topic/Section/Author explicit personalization feature are tools to improve audience acquisition and engagement, the release said.
“Thanks to Klangoo, our members’ more than 172 million monthly unique visitors who access more than four billion pages of content each month will have access to unique Artificial Intelligence-based services that improve their user experience, and directly fit within our members’ current audience growth and engagement strategies,” said Fran Wills, CEO of the Local Media Consortium, a strategic partnership of leading local media companies. “As media companies are increasingly challenged to compete for clicks with social media networks, video platforms and news aggregators, Magnet tools help them by quickly and effectively boosting user loyalty.”

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