Friday, January 18, 2019

Local Media Consortium elects new board members


The Local Media Consortium, a strategic alliance of leading local media companies, announced on Jan. 9 that it has elected Nicole Goksel of Tribune Media, Jeff Moriarty of GateHouse Media and Newsday's Andrea Rothchild as executive board members. These newly elected board members will join the 10-person committee, which is made up of executive digital leadership from a broad range of member companies. 
“We look forward to working with our 2019 board to identify compelling new opportunities and revenue streams that leverage the scale of our combined membership, particularly programs and partnerships that deliver member value around consumer data, ad revenue, subscription models and operational costs," said Fran Wills, CEO of the LMC. "The board will focus on strategic priorities to reach our goal of delivering $10 million in economic value per year through partnerships that increase profits or reduce cost across all members.”
Chaired by Christopher Loretto, Digital First Media's chief digital officer and EVP digital, the board guides the LMC in its mission to support local media and deliver economic benefit to its members.
The LMC was founded in 2013 to address the needs of advertisers seeking to reach high-quality audiences on brand safe local digital properties at scale, the organization says. The LMC fosters key partnerships with companies including Google, Monster, Facebook and others, according to the group.

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