Tuesday, February 05, 2019

Former BH Media CEO Kroeger buys SKAR Advertising


Terry Kroeger, former chairman and chief executive officer of BH Media Group and publisher of the Omaha World-Herald, has bought SKAR Advertising, a full-service integrated advertising agency in Omaha. Kroeger will be president and CEO of SKAR.
“When I left BH Media Group, I was looking for my next adventure,” Kroeger said. “With SKAR, I see a solid business foundation, a long history and tradition with true growth potential, and talented people already in place to drive that growth. I’ve found the adventure.”
A hundred percent of the firm’s shares were sold by the Smith family and the SKAR partner group. The Smith family has had ownership in the firm since 1962, when Wayne Smith founded the agency as Smith Kaplan. All partners will remain with the company, including Joleen (Smith) David, president of SKAR since 2000, who will stay on as vice chair for at least two years.
Kroeger said his focus will be to build on SKAR’s success in advertising and incorporate that knowledge and talent into finding client solutions in other business areas.
Kroeger is a past chairman of the Greater Omaha Chamber of Commerce and currently serves as chairman of the Aksarben Foundation, which is now focused on workforce development. He is a member of the board of directors of the Associated Press and is chairman of the News Media.

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