Canadian newspaper readership up, survey says

The seventh annual Newspapers 24/7 Report found that 88 percent of Canadians read a newspaper in either print or digital format at least once a week, a three per cent increase from the inaugural study, conducted in 2012.

The survey, conducted in February of this year, is an annual benchmark of Canadian newspaper readership and is conducted by Totum Research on behalf of News Media Canada.

“Given heightened levels of global mistrust, we’re seeing a clear and continued affinity for the reliable reporting that newspapers provide,” said Bob Cox, chair, News Media Canada. 

Digital newspaper readership continues to increase year-over-year: the 2019 report found that 83 percent of newspaper readers are accessing at least some of their newspaper content online. The majority of these readers are using that digital content to supplement, not replace, readership of a print edition of the newspaper, according to a news release on the survey. In total, 52 percent of newspaper readers access newspaper content from both print and online sources.

The research found that 88 percent of millennials read newspapers weekly, accessing newspaper content primarily through their mobile phones.

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