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Showing posts with label Pontiac Advertising (1935) Pontiac (Brand). Show all posts
Showing posts with label Pontiac Advertising (1935) Pontiac (Brand). Show all posts

Tuesday, May 29, 2012

Pontiac Advertising (1935)

Produced for showing to Pontiac automobile dealers. Describes the advertising campaign undertaken by Pontiac to promote the 1935 models in a variety of media: promotional booklets and brochures, newspapers, magazines and radio. A subplot shows a family whose members each express their desire for a new car in unintentionally humorous closeups; the husband and father pleases everyone immensely by purchasing a new one. Although the family looks at it offscreen and shows their pleasure, the new car is never seen. Stock shots include: a relief map of the United States with many little animated radio transmitters emitting animated waves; various shots of men and women of different classes and demographics reading magazines such as the New Yorker, Fortune, Town and Country, Time and Collier's; a rich man hailing a taxicab; hands picking up Pontiac brochures from a table until the pile is exhausted; inserts of various Pontiac newspaper advertising dummies; newspapers being printed on the printing press and coming off the press.