“If a newspaper, even a great newspaper like the Los Angeles Times, loses credibility with its community, with its readers, with its advertisers, with its shareholders, that is probably the most serious circumstance that I can possibly think of. Respect and credibility of a newspaper is irreplaceable. Sometimes it can never be restored no matter what steps might be taken in terms of apology by the publisher, apology by the head of Times Mirror or whatever post event strategies might be developed in the hopes of putting the pieces back together.“When I think back through the history…of this great newspaper…I realize how fragile and irreplaceable a public trust a newspaper is. This public trust and faith in a newspaper by its employees, its readers, the community, is dearer to me than life itself.” -Otis Chandler, 1999
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