The Absence of Advertising in Newspapers
- Clash Between Traditional Tribune Co. Culture and Zell - Chicago Tribune
- Tribune publisher resigns, cites differences with Zell - Chicago S-Times
- Layoff Log for Friday the 13th - Newspaper Death Watch
- Newsroom Employees Vote on Unionization - Reporter G
- The Washington Post’s Buyout Party - Washingtonian
- The Daily Shrinking Newspaper - Business Week
- Suggestions for Tribune execs - Jim Romenesko
- Ahead of the Bell: Newspapers downgraded - AP
- Woman With Camera = Journalist - Paul Gillin
- Does Zell really care? - Mark Lacter
The ad is a marketing tool. And although blank, still costs as much to occupy a full page in any paper.
ReplyDeleteI think it's a brilliant idea.
Right on Nubia.
ReplyDeleteWhen my colleagues and I viewed the page our mouths dropped as we assumed the night crews had printed the page without the key (black) plates. Upon further inspection, we understood this brilliant advertising scheme. Everything in the blank boxes are priced over 99 cents.