Monday, December 28, 2009

Chicago Tribune Readership Grows


CHICAGO, Dec. 22 /PRNewswire/ -- The Chicago Tribune posted year-over-year readership increases according to the most recent Scarborough data, the largest increase in a decade.

Data for the 6 month period ending in August for the Chicago DMA shows a 4 percent increase in the percentage of people who read the paper in the past week compared to the prior 6-month period. Forty-two percent of the DMA read Chicago Tribune in the past week. This is the second consecutive period of readership increases for Chicago Tribune.

In addition, Scarborough results show an increase in engagement as readers are spending more time with the paper and reading it more often.

"Readership hasn't been at this level since February 2007. In fact, this is the first time in a decade we have seen readership increases of this magnitude. Our commitment to creating unique, differentiated content has paid dividends," said Tony Hunter, President and CEO. "These increases in readership and engagement are driving results for advertisers."

With this increase, the Tribune continues to widen the readership gap over the Sun-Times from 6 percentage points for the 6-month period ending February 2008 to nearly 15 percentage points today.

"Our readership trends confirm that we cover this market better than anyone else. We will continue to provide compelling solutions for consumers and advertisers, online and in print," said Hunter.

About Chicago Tribune Media Group

Chicago Tribune Media Group publishes the Pulitzer Prize-winning Chicago Tribune as well as related print and interactive media serving Chicagoland like RedEye, Hoy, Triblocal, Chicago Magazine, Chicago Home + Garden, chicagotribune.com and metromix.com.


SOURCE Chicago Tribune
at

1 comment:

  1. Wolf9:05 PM

    Congratulations to Chicago. Maybe L.A can do better? Or did L.A already quit?

    ReplyDelete

For now, we're opening this blog to Anonymous comments. This will continue as long as civility rules. Disagree as you may, just keep it clean and stay on topic. No profanity, and no name calling. We reserve the right to moderate such comments, though the person who made it may come back and reword their message in a more civil way.