Wednesday, March 17, 2010

The British Way of Love for the Sunday Times


This is a commercial directed for the Sunday Times, in the great days of Harold Evans, who has rightly been called Britain's greatest post-war editor. No newspaper, before or since, has achieved such greatness, but with his eye firmly on what mattered, with regard to incisively honest reporting and investigative journalism, Mr Evans, now Sir Harold, was not averse to approving commercials which showed a definite lighter side to his stewardship. This one was chosen for inclusion in an exhibition called Ten Years of Great British Advertising, put on at the Victoria and Albert Museum in South Kensington, London. It also won a string of British and international awards.

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