Print media are "doing better than they were as recently as October," he added, and have a chance to finish the first quarter with a gain compared with the same period last year. "And if it's a minus sign," Mr. Swallen said of the print ad category in the first quarter, "it would be a much smaller minus than in the last two or three years."
Yes, It Was a Bad Year for Ad Spending, But It Got Less Worse in the Fourth Quarter - Media Decoder Blog - NYTimes.comh/t Mark Lacter
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