Tuesday, October 11, 2011

Night owls read news on tablets, as mobile overtakes computer for at-home browsing

Jeff Sonderman Oct. 11, 2011 10:11 am

comScore
A new report from comScore shows nearly three out of five tablet owners (58 percent) consume news on their tablets at least occasionally. Twenty-two percent do so almost daily.

The report also breaks down the times of day people are most active on different devices. The patterns largely confirm conventional wisdom, but the illustration is helpful nonetheless. Smartphone and tablet browsing spike early, about 8 a.m., as people awaken. Computer traffic peaks slightly later, around 9 a.m. After that, however, the patterns diverge.


Night owls read news on tablets, as mobile overtakes computer for at-home browsing
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1 comment:

  1. Anonymous9:56 PM

    It wouldn't be the Holidays without the Holiday layoffs. The Tribune Company's time of year.

    ReplyDelete

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