The Financial Times today launches a refreshed newspaper, designed for the modern reader who consumes journalism in a variety of formats and values the editorial judgment and serendipity of a newspaper.
FT editor Lionel Barber said: “The refreshed newspaper is an agenda-setting slice of the best of the FT. It complements FT.com and other channels, providing the definitive global perspective on what readers need to know each day. The new FT has visual impact and is easy to navigate, highlighting trends and providing original news, insight, analysis and context.”
The result of extensive user testing and feedback, the new look incorporates several changes and additions, including:
• A new custom typeface, ‘Financier’, developed with Kris Sowersby, the award-winning designer
• New colour graphics and data that translate seamlessly between print and digital formats
• A new-look front page allowing easier navigation of the issue
• An index that lists companies, sectors and people mentioned in the companies section
• A spotlight on the people behind UK corporate news in a Friday people column
• A new trends feature which will guide readers to emerging themes
• A new Monday sports column will alternate between ‘Sporting View’ – where Matthew Engel and Jurek Martin will cover the business and management of sport – and a data-driven feature looking at the numbers behind the news
FT CEO John Ridding said: “This investment underscores our confidence in the unique and lasting value of print, which is profitable on its own before advertising. It is an important part of our multi-channel offering for many readers, who increasingly consume FT journalism in multiple formats. This refresh provides our audience more value and choice.”
Hugh Carnegy is appointed executive newspaper editor to oversee print production to run alongside the FT’s 24-hour, multimedia publishing schedule.
Barber said: “Hugh returns from Paris where he has done an outstanding job as bureau chief covering one of the most exciting stories in Europe. His appointment supports our rethinking of the newsroom to ensure FT journalism is dynamic in all formats.”
The refresh is accompanied by a global brand campaign, developed by Adam&EveDDB. The creative features the new end-line ‘It is what you know.’ It reflects how times have changed and the true advantages propelling this new world are intelligence, ideas and knowledge."
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