Monday, March 02, 2015

Why the newspaper industry is leaving six-month circulation reports behind | Poynter.

Why the newspaper industry is leaving six-month circulation reports behind | Poynter.



For several years now, the Alliance for Audited Media (AAM) has been reporting more and more detail on print and digital audience numbers for individual newspaper organizations while saying less and less about the industry as a whole.
That progression reaches its conclusion today with AAM’s final six-month report, to be supplanted by required quarterly updates and monthly digital numbers too if a company chooses.

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