Monday, June 01, 2015

Circulation revenue passes ad revenue for first time

"For 2014, circulation generated $92 billion compared to $87 billion for advertising according to a world press trends survey released as WAN-IFRA begins its annual World Congress meeting in Washington."
“' The basic assumption of the news business model — the subsidy that advertisers have long provided to news content — is gone…,' Larry Kilman, secretary-general of WAN-IFRA, commented in a release."
"Despite strong growth in digital subscriptions and advertising, print still provides 93 percent of revenues."
"A total of 2.7 billion people read newspapers in print and another 770 million on desktop digital platforms. "
"A breakdown of average daily time spent with various media:
Smartphone — 97 minutes.
Tablet — 37 minutes.
Television — 81 minutes.
Desktop — 70 minutes.
Radio — 44 minutes.
Print — 33 minutes."

- Brett Levy


No comments:

Post a Comment

For now, we're opening this blog to Anonymous comments. This will continue as long as civility rules. Disagree as you may, just keep it clean and stay on topic. No profanity, and no name calling. We reserve the right to moderate such comments, though the person who made it may come back and reword their message in a more civil way.