Tuesday, April 25, 2017

Snapchat launching a self-service ad platform

Snapchat launching a self-service ad platform: The new platform will give publishers a place to put ads as full-screen vertical videos that would be intended as breaks between user stories, which compile snaps users have uploaded for friends to see. Other mobile platforms like Instagram have been occupying the same space competitively for years now and have begun to more aggressively procure advertising.

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