Friday, September 29, 2017

Digital publishers can no longer afford to procrastinate on paywalls

Digital publishers can no longer afford to procrastinate on paywalls: Distributed content has turned the digital publishing business model on its head. Once an easy source of quick ad revenue, distributed content has changed how and where people consume content. Today the majority of publisher site traffic often comes from one-and-done, anonymous readers who click away almost as quickly as they arrived.

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