Gannett buys into Grateful: The investment will significantly increase the number of Gannett’s owned and operated digital sites, the company said. Grateful will launch in 2018 into several new personality-driven lifestyle categories with long-tail content, videos, live interactions, event integrations and passion topics readers across multiple platforms. The initiatives with Grateful will increase USA Today Network’s advertising offerings through influencer marketing, branded content and events sponsorships with consumers.
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