NYT: Decision-makers in Asia look to us: Market research firm Ipsos measured The New York Times’s affluent digital Asian audience at 1,165,506 readers per month, with one in eight affluent Asian readers consuming New York Times content across print and digital in the last 12 months. The survey comprised of a representative sample of affluent household ages 25 to 64 in the top 20 percent of households, defined by household income, in 10 Asian countries.
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