Ohio State, GateHouse launch research center: The new research tool is meant to answer a modern research challenge: Potential subjects are harder to reach than they once were. “People throw much of their mail into the trash or recycling bin,” Cooksey said. “Landlines are less common today in households than they were in the past and rarely answered. Cellphone users are also increasingly unlikely to answer calls from unknown sources. All of these trends make recruiting survey respondents difficult,” said Elizabeth Cooksey, professor of sociology and director of the Center for Human Resource Research.
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