UNO: Award-winning mobile media for millennials: Like many legacy news brands, Argentina’s Grupo América set out to identify new ways to capture a younger audience. With its spin-off product UNO, the group has given the 10-person team behind it the opportunity to continuously experiment with new formats and language to draw in millennials.
Thursday, January 25, 2018
UNO: Award-winning mobile media for millennials
UNO: Award-winning mobile media for millennials: Like many legacy news brands, Argentina’s Grupo América set out to identify new ways to capture a younger audience. With its spin-off product UNO, the group has given the 10-person team behind it the opportunity to continuously experiment with new formats and language to draw in millennials.
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