How The Wall Street Journal’s Facebook strategy helped double social subscriptions: In light of Facebook’s recently announced changes to its news feed (yet again), it could be time for many publishers to shift their FB acquisition strategy on the platform. The Wall Street Journal is a case in point. With a refined subscription marketing approach on Facebook, in 2017 it succeeded in doubling subscription growth from the platform year-on-year.Read more ...
No comments:
Post a Comment
For now, we're opening this blog to Anonymous comments. This will continue as long as civility rules. Disagree as you may, just keep it clean and stay on topic. No profanity, and no name calling. We reserve the right to moderate such comments, though the person who made it may come back and reword their message in a more civil way.