London-based eventsmarketing automation platform Evvnt has entered into an agreement for a $450,000 investment from three U.S. newspaper groups, TBC Media, Trib Total Media and the Sun Coast Media Group.
“Trib Total Media is excited to partner with Evvnt as both a business partner and investor. We believe the integrated solution to event marketing will help take our business and that of our clients to a whole new level,” said Jennifer Bertetto, president and CEO of Trib Total Media, based in Pittsburgh.
The $450,000 investment will support Evvnt in its mission to enter the U.S. events listing market.
Publisher partnerships are already in place with groups including Hearst, ITP Publishing, TimeOut, Morris Communications and Metro.us, while strategic product integrations include Eventbrite, Ticketmaster, Universe, Spokenlayer, Bandsintown and Yext, the company says.
“The moment we started working with news and media companies in the U.S., it was essential to build close relationships and to have three leading U.S. news organizations invest in our business, use our services including events calendars, premium products, CMS tools as well as becoming resellers and also using the service on their in-house events is very exciting,” said Richard Green, CEO of Evvnt.
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