Meredith is merging Cooking Light magazine with EatingWell
to create the largest subscription magazine in the epicurean category under the
EatingWell brand, the company announced. The new circulation rate base will
total 1.775 million, a nearly 80 percent increase from EatingWell’s current
rate base of 1 million, the company says.
Des
Moines-based Meredith will launch a new Cooking Light special interest
newsstand-only title in 2019 that will be published six times per year. The new
EatingWell will launch with the January/February 2019 issue and will be
published 10 times per year.
EatingWell.com and CookingLight.com will
continue to operate as separate destinations. Branded businesses for both
Cooking Light and EatingWell, including licensing, bookazines, cookbooks and
the Cooking Light Diet, will continue to operate under their current names.
With the
move, the company instituted cuts, with around 200 jobs eliminated, according
to the New York Post. In addition to editorial, jobs were cut in production,
IT, finance, consumer revenue, digital, and advertising operations.
“Combining
the powerful EatingWell and Cooking Light magazines will strengthen our
editorial product while providing advertisers with access to this passionate
group of consumers seeking a healthier lifestyle,” said Carey Witmer, group
publisher of the Meredith Food Group.
Witmer and
EatingWell Publisher Tiffany Ehasz will manage advertising revenue for the new
EatingWell. The editorial team for EatingWell will remain based in Vermont Birmingham ,
Alabama
News and Tech
No comments:
Post a Comment
For now, we're opening this blog to Anonymous comments. This will continue as long as civility rules. Disagree as you may, just keep it clean and stay on topic. No profanity, and no name calling. We reserve the right to moderate such comments, though the person who made it may come back and reword their message in a more civil way.