The New York Times has launched City Tours with Urban
Adventures, Skift reports.
City Tours involves “walking
tours inspired by The New York Times.”
“Interact
with locals, get hands-on experience, and enjoy exclusive access to places with
a local guide,” says the Times’ page on the service. The tours last around four
hours each, Skift says.
The tours
are co-branded as New York Times and Urban Adventures tours, and Urban
Adventures will do bookings and customer service. Nine tours will be available
to start.
In 2019,
new Times Journeys will include the politics of Jordan
and Lebanon , Norway , with a focus on drone photography, and
exploring mystery writers in Edinburgh .
“All our journeys offer exclusive insights into the culture, history and forces
that brought these areas to worldwide prominence,” according to the Times.
People who
book a City Tour receive a one-month free trial of the Times, Skift says. When
the trial is over, tour participants get a 50 percent discount off the regular
price.
News and Tech
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