Norway’s Egmont switches to production with Content-X

Oslo-based-media company Egmont Publishing Norway, part of the Danish Egmont Group and the largest publisher of magazines and weeklies in Norway, is changing its print and digital production to the editorial solution Content-X by ppi Media and Digital Collections.

In the future, more than 50 Scandinavian magazines and weekly newspapers, together with their digital content, will be produced with the editorial system jointly developed by ppi Media and Digital Collections.

The key factor in the publisher’s choice was the Digital Asset

Management (DAM) combined with the fact that content can be entered in a media neutral format in Content-X, a ppi Media press release said. 

Content-X was one of three candidates considered by the company until an extensive test phase started in February 2018. Its aim was to almost fully implement the solution and to produce an actual magazine. The pilot phase was successfully implemented in May and June 2018 by ppi Media, Digital Collections and BrandMaster (Scandinavian distributor of DC-X), who worked in close collaboration with Egmont Publishing Norway. The final decision was made at the end of September: 

Tests were also carried out during this phase to make sure that content produced with Content-X can also be made available to other Egmont companies in Sweden and Denmark without issues, the release said.

A subsidiary of the Eversfrank Group, ppi Media has its head office in Hamburg and branches in Kiel, Germany, and Chicago. Digital Collections is an internationally operating technology company based in Hamburg, Germany. BrandMaster is a European marketing software and solution company.

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