Discovery platform Taboola has announced an exclusive
three-year partnership with Tribune Publishing Company, bringing the Taboola
Feed to Tribune Publishing’s digital audiences. The deal builds on an existing
partnership between Taboola and Tribune Publishing with the goal of increasing
user engagement and generating revenue across its digital portfolio, according
to a release from Taboola.
Under the partnership, Tribune Publishing will
launch the Taboola Feed on all digital properties, which include the Chicago
Tribune, the Baltimore
Tribune Publishing’s New York Daily News was
the first publisher partner to test Taboola Feed on mobile and desktop in May
2017.
Taboola Feed is a vertical-scrolling feed that
enables users to access content including articles, in-feed video, app
downloads, premium content and more on mobile web and in-app. Similar to how
people experience social networks, Taboola Feed encourages audiences to stay
engaged on a publisher’s site by scrolling through a personalized stream of
content, video and other experiences the user might be interested in
discovering next, according to the company.
Taboola is headquartered in New York City
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