The news industry is in the grip of “Shiny Things
Syndrome,” an obsessive pursuit of tech along with a lack of a clear strategy,
a new study says.
The
“relentless high-speed pursuit of technology-driven innovation could be almost
as dangerous as stagnation,” says the study, titled “Time to step away from the
‘bright, shiny things’? Towards a sustainable model of journalism innovation in
an era of perpetual change.”
The
research comes from the Journalism Innovation Project at the Reuters Institute
for the Study of Journalism at the University
of Oxford Australia and New Zealand
Saying the
industry has a “focus problem,” the study recommends a shift by news publishers
from being “technology-led to audience-focused and technology-empowered.”
The study
counsels against abandoning innovation altogether, acknowledging that
innovation has been essential in journalism’s digital transformation.
The study
emerged from discussions with 39 global journalism innovators representing 27
news publishers across 17 countries, the study says.
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