Wednesday, February 27, 2019

9 Paths to Subscription: Why recent subscribers chose to pay for news


What motivates people to pay for local news? We asked 4,100 recent subscribers of 90 local newspapers why they decided to pay. We learned that people follow different paths to subscription. Learn more about all 9 types of readers, and how publishers can appeal to them, in our report: “Paths to Subscription: Why recent subscribers chose to pay for news” at: http://bit.ly/subscriptionpaths



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