Terry Kroeger, former chairman and chief executive officer
of BH Media Group and publisher of the Omaha World-Herald, has bought SKAR
Advertising, a full-service integrated advertising agency in Omaha
“When I left BH Media
Group, I was looking for my next adventure,” Kroeger said. “With SKAR, I see a
solid business foundation, a long history and tradition with true growth
potential, and talented people already in place to drive that growth. I’ve
found the adventure.”
A hundred percent of
the firm’s shares were sold by the Smith family and the SKAR partner group. The
Smith family has had ownership in the firm since 1962, when Wayne Smith founded
the agency as Smith Kaplan. All partners will remain with the company,
including Joleen (Smith) David, president of SKAR since 2000, who will stay on
as vice chair for at least two years.
Kroeger said his focus
will be to build on SKAR’s success in advertising and incorporate that
knowledge and talent into finding client solutions in other business areas.
Kroeger is a past
chairman of the Greater Omaha Chamber of Commerce and currently serves as
chairman of the Aksarben Foundation, which is now focused on workforce
development. He is a member of the board of directors of the Associated Press
and is chairman of the News Media.
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