The Gannett Imaging and Design Center
has rebranded to designIQ and has a new look, the USA Today Network reported.
The full-service design group, part of the solutions from the USA Today
Network, builds creative and website design for local, regional and national
advertisers. It also provides creative services to other publishers and media
organizations.
The unit
uses its propriety tool Grandstand in its creative work, the report said. Using
AI and data-informed learning, Grandstand provides designIQ insights into
bettering performance for digital ads appearing in the USA Today Network.
The new
designIQ brand jibes with LOCALiQ ,
USA Today
Network’s marketing solution set designed to drive improved return on
investment, the report said.
Last year,
the group provided 1.5 million creatives for USA Today Network clients and
external media partners.
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