Stratica Advertising and CRM solutions, built by
Brainworks, is a browser-based platform that unifies print and digital
transactions for media advertising, and had its industry premiere at this
year’s 2019 Mega-Conference in Las
Vegas
Stratica Advertising and Stratica CRM are the
first two products from the new Stratica software platform. Future products
will include Stratica Xpance for print, digital and video ad workflow
management and Stratica Audience for subscriber acquisition and management,
according to a news release from Brainworks.
Stratica is available through
software-as-a-service (SaaS) subscriptions.
“All Stratica modules are browser-based
allowing for minimal deployment disruptions, accelerated configuration and
training timelines, wide-ranging integration capabilities, automated upgrades
and dramatically reduced cost of ownership,” the Brainworks release says.
Brainworks Software has been installed at more
than 1,000 publications over the past three decades, according to the company.
Brainworks has offices in Sayville , New York , Wichita , Kansas and Belleville ,
Ontario , Canada
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