In addition to technology and expertise, the
acquisition brings 200-plus new broadcast and magazine clients to the TownNews
family.
MOLINE, IL
— Feb. 21, 2019 — TownNews, creator of the media industry's leading content,
revenue, and engagement platform, announced today that
it is acquiring GTxcel's Rayos and Rivista suites. The acquisition will add
more than 200 broadcasters and magazine publishers to TownNews' client roster,
which already includes nearly 1,800 newspaper, television, radio, magazine, and
web-native properties.
"Our
mission is to help our customers power audience engagement and drive revenue,
and this deal furthers that goal," said Brad Ward, CEO of TownNews.
"It also strengthens our position in the broadcast market while
significantly expanding our magazine business."
More than
20 television broadcast properties use Rayos to create and deliver multimedia
content to their web and mobile sites, apps, and other digital content
platforms. The Rivista content management system is used by 175 magazine
publishers.
"With
the Rayos platform, TownNews can offer broadcasters a WordPress-based solution
that really fits their needs, especially when combined with our cutting-edge
live streaming platform, Field59," Ward said. "Standard WordPress simply
doesn't deliver the functionality, security, or scalability necessary for
enterprise deployment. Rayos includes a wide variety of features and
customizations that are specific to broadcast. And TownNews backs it up with a
thirty-year track record of exceptional systems, infrastructure, security, and
service."
As part
of the deal, seven GTxcel staff members with expertise in development,
implementation, support, and sales will become part of the TownNews team.
"TownNews is the perfect home for our publishing
partners and employees," said Peter Stilson, CEO of GTxcel. "TownNews
is uniquely suited to provide state-of-the-art technology, and outstanding
customer service to both the print and broadcast industries."
"We
are thrilled to have the GTxcel employees join the TownNews team," Ward
said. "Their extensive experience in the broadcast and magazine CMS
industry is a great addition to our already outstanding team."
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