The Chronicle Herald (Halifax , Nova Scotia )
has gotten hold of an internal Canada Post Corporation document called
Neighbourhood Mail 2.0 Launch that explains the effort. “This is a direct mail
campaign targeting CPC’s top 100 retail customers ... The new NM (Neighbourhood
Mail) is very specific to retailer(s) who use flyers, so we are focusing on our
biggest bets to see if we can convert them from newspaper to CPC distribution.”
The document is dated Jan. 15, 2018.
One post office move is offering discounts of
between 24 and 34 percent off non-contract, standard per-unit prices, according
to the paper.
Chronicle Herald parent company Saltwire
Network is the top flyer distributor in Atlantic Canada.
“Yes, Canada Post has been in the flyer
business forever,” John Hinds, president and CEO of Toronto-based News Media
Canada, which represents 800 outlets across Canada , said. “But, over the past
three-to-five years they’ve been doubling down in their efforts to target
flyers, direct mail and parcel delivery as their core business in personal and
letter mail drops.
“It’s really not a level playing field. Their
flyers go into lock boxes in any condo or any apartment in Canada . We have
no access to those,” he said.
Simultaneous with this reported plan from the
postal service, Canada ’s
government has a CAN$595 million ($443 million U.S. ) plan to boost the country’s
media sector.
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