Canada’s Postmedia Network plans to invest for a minority
position in digital media outlet The Logic, and the two companies
plan to partner on various initiatives including content licensing, marketing
projects and events, Postmedia announced.
The deal is
expected to be completed this summer.
“The Logic launched less than a year ago,
and has already staked its place in the center of Canada ’s journalism ecosystem. It
has the largest team of innovation reporters in the country, its Daily Briefing
has become a 4 pm must-read for decision makers, and its award-winning
investigative journalists have exposed everything from Facebook’s
discriminatory advertising policies (now reversed), to the price the government
was expecting for selling off Canada’s airports, to the controversial deals
between Toronto and Google-sister company Sidewalk Labs,” says a press release
from Postmedia.
“I started The Logic because
I believe in Canada ’s
future,” said David Skok, The Logic’s CEO and editor-in-chief.
Postmedia is
a Canadian news media company representing more than 140 brands across multiple
print, online, and mobile platforms.
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